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T A B L E O F C O N T E N T S

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Autopilot Retargeting Campaign SOP

This actionable guide shows you how to create a retargeting campaign that runs on autopilot. Instead of bombarding your leads with endless "buy my stuff" messages, you’ll learn how to nurture them with valuable content and build an invisible leads list that converts. Follow these steps to set up an authoritative retargeting strategy.

Overview

Challenge:

Many Facebook retargeting ads simply repeat the same direct response message—"buy my stuff"—which not only ruins your brand but also fails to convert leads.

Solution:

Build an invisible leads list and create a retargeting campaign that:

• Focuses on delivering value, not constant sales pitches.
• Uses a structured content strategy with six key pillars.
• Runs on autopilot, providing 24–30 touchpoints per week without ad fatigue.

Step 1: Build Your Invisible Leads List

Objective:

Capture potential customers without overwhelming them with direct sales messages.

Action Steps: